The pandemic has proved to be a catalyst of sorts for digital transformation, forcing organizations of all sizes to rethink how they operate, what they offer their customers, and their commitment to the digital employee experience. From startups to conglomerates, COVID-19 wreaked havoc on all types of businesses and industries. The only difference was in the impact. The companies which were digitally prepared were able to bounce back quickly as against those who still relied on traditional brickand-mortar ways of doing business.
High street retails were the worst hit. COVID-19 left them with the options of either shutting down the outlet completely or moving online with the help of technology. There are several examples of businesses which realized the value of digital and acted upon it quickly like the gyms and food retail outlets that soon adopted an online mode of service to avoid a shutdown.
Consumers want consistent engagement with brands across their preferred channels and this isn’t something new. For some time, shoppers have been utilising more than one channel during their buyer journey. However, after the pandemic pressure has increased IT leaders to deliver on digital initiatives and give consumers the communication options they require. For example, use of messenger apps for support has increased enormously alongside live chat. Cross selling via these channels has also increased, as businesses adapt to a lack of brick and mortar opportunities.
To innovate, one has to automate. It really is that simple. Automation is changing the daily work activities of everyone: from coal miners and construction workers to commercial bankers and C-Suite high flyers. The adoption of automation technologies — including robotics, autonomous vehicles, and AI-driven software — has accelerated during the pandemic, although admittedly to a lesser extent than digitisation. Even as a potential vaccine is rolled out worldwide during the next 12 months it’s highly unlikely these accelerative shifts will slow down.
Automation, the ever-increasing role of data, alongside the widespread adoption of artificial intelligence technologies are set to alter the landscape for years to come. We’re on the pulse of the latest developments and are sure to keep you informed in our series of articles about digital transformation trends. We present to you, “Top 10 Digital Transformation Solution Providers - 2021.”
